New Delhi, May 2, 2025 — Chris Ripley, President and CEO of Sinclair Broadcast Group, has emphasized the burgeoning global interest in India’s media sector, citing the nation’s rapid digital transformation and expansive consumer base as key drivers attracting international investments.
“India’s media landscape is undergoing a significant evolution, presenting unparalleled opportunities for global investors,” Ripley stated during a recent industry forum. “The convergence of technological advancements and a vast, engaged audience makes India a focal point for media investment.”
Sinclair’s commitment to the Indian market is exemplified by its partnership with Asian News International (ANI). Together, they’ve expanded the distribution of the weekly program My India across major U.S. cities. The 30-minute show delves into India’s economy, culture, and global influence, aiming to strengthen ties between the world’s largest and oldest.
“Our collaboration with ANI allows us to bring authentic Indian narratives to American audiences, fostering a deeper understanding and appreciation of India’s rich heritage and contemporary advancements,” Ripley remarked.
Highlighting technological strides, Sinclair has partnered with India’s Saankhya Labs and Free Stream Technologies to develop affordable mobile devices equipped with Direct-to-Mobile (D2M) broadcast capabilities. These devices aim to deliver content directly to users without relying on traditional cellular networks, addressing connectivity challenges in both urban and rural areas.
“D2M technology is a game-changer, especially for regions with limited internet access. By broadcasting content directly to mobile devices, we can bridge the digital divide and ensure wider content accessibility,” Ripley explained.
The Indian media industry’s growth trajectory has been further underscored by significant mergers and acquisitions. Notably, the $8.5 billion merger between Reliance’s Viacom18 and Disney’s Star India has created a media powerhouse, commanding a substantial share of the market
“Such strategic consolidations highlight the immense potential and attractiveness of India’s media sector. Global players recognize the value and are keen to be part of this dynamic ecosystem,” Ripley observed.
With its blend of technological innovation, diverse content, and a vast audience, India’s media industry stands poised for continued growth. Sinclair’s initiatives, from content partnerships to technological collaborations, reflect a broader trend of global entities investing in India’s media landscape.
“India offers a unique blend of tradition and modernity, making it an exciting frontier for media innovation and investment. We’re committed to exploring and expanding our presence in this vibrant market.
